Location: Mumbai/Pune, India & SF Bay Area, USA
Role Overview
We are seeking a highly motivated Product Marketing Intern | HiPaaS Jobs in Technology to support the product marketing team. The role will focus on helping position HiPaaS' solutions, drive awareness, and support go-to-market strategies . This is an excellent opportunity for someone looking to gain hands-on experience in marketing, sakes, product positioning, and content creation in the healthcare IT space.
Key Responsibilities
Content Creation and Marketing Collateral
Assist in creating product presentations, datasheets, brochures, case studies, and blog posts.
Develop social media content, infographics, and other marketing assets to engage target audiences.
Market and Competitive Research
Conduct research on healthcare IT trends, competitor offerings, and customer needs.
Support the team in identifying key differentiators for HiPaaS products.
Product Positioning and Messaging
Help refine product messaging to effectively communicate value propositions.
Assist in creating customer personas and defining market segmentation strategies.
Go-To-Market Support
Collaborate with cross-functional teams to support product launches and marketing campaigns.
Contribute to lead-generation activities, including webinars, email campaigns, and events.
Performance Tracking
Support tracking and reporting of campaign and product performance metrics.
Provide insights and recommendations for improvements.
Customer Success Content
Help compile and draft customer testimonials, case studies, and success stories.
Qualifications
Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Healthcare Administration, Communications, or related field.
Interest in healthcare technology and digital transformation.
Strong written and verbal communication skills.
Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel); experience with tools like Canva or Adobe Creative Cloud is a plus.
Basic understanding of digital marketing concepts and tools.
Analytical mindset with attention to detail.
Ability to work independently and collaborate effectively in a team environment.
Preferred Skills
Knowledge of healthcare IT is a plus.
Familiarity with tools such as Salesforce, Google Analytics.
Experience with social media management platforms and content marketing tools.
What You’ll Gain
Hands-on experience in healthcare technology marketing.
Exposure to AI-driven solutions and healthcare IT products.
Mentorship and guidance from industry professionals.
Opportunity to contribute to impactful projects and product launches.
To Apply:Please send your resume to admin@hipaas.com